SolaWave is a beauty startup based in Los Angeles, rapidly growing; they were looking to bring their brand to life and establish consistency. I worked closely with the SolaWave founders to position them strategically and develop their visual and tonal brand identity.
My goal was to ensure that their brand stood out among its competitors and move away from typical design trends associated with the beauty tool industry.
Through a redesigned color palette, fresh typography, and natural lifestyle photography, I pitched a brand system that felt more sophisticated and approachable for their target audience.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Creative Strategy, Design Strategy, Styling
- Brand Guidelines, Branded Content, Visual Designs
- Project Industries
- Beauty, Lifestyle, Luxury