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What Would Pop-Tarts Do?

I was the strategist and sometimes creative advisor on Pop-Tarts launch of their new visual language centered around making your life Crazy Good with a little inspiration from Pop-Tarts. I helped strategize our initial Tik-Tok content ahead of our Tik-Tok Hashtag Challenge and worked to perfect the influencer videos being used to promote the Hashtag Challenge.

Project Roles
Strategist
Company
Moxie
Skills
Brand Strategy, Content Strategy, Copywriting, Creative Strategy
Media
Social Media Content
Project Industries
Packaged Goods
What Would Pop-Tarts Do?
What Would Pop-Tarts Do?