Skol. World Cup. Go Iceland.

Its 2018 FIFA’s World Cup. Skol, the most beloved brazilian beer, wanted to be part of the World Cup conversations even without being an official sponsor.

Tough, isn’t it?

It was, until the moment The Iceland National Team reached the final phase of the tournament for the very first time.

Why?

Because the traditional Iceland cheers to support their players during the matches is “Skol”.

* Skál - noun (genitive singular skálar, plural skálir)
1 - Cheers in Icelandic. Pronounced “Skol" .

What a lucky coincidence: they scream "Skol" in the stadiums, while we do the same on every bar/pub in Brazil. And for to the delight of Brazilian’s fans, the first game of Iceland National Team in the World Cup was against Argentina. Our biggest rival.

So, we have an idea. We should bound our fans and cheer together: “Skol”. To celebrate our union and as a gesture of our brand-new friendship, we decide send them a shipment of our very own Skol. 364.134 Skols. One free Skol for each Icelandic.

If they wants Skol, they shall have Skol.

But there was a little bit tiny condition for them get it: they must win (or at least tie) their first match against the All Mighty Argentina National Team.