One Life Only

Suicide is the second biggest killer of German youth under the age of 25. Caritas created their [U25] organization to help combat these alarming statistics by offering support and counseling to vulnerable youth under 25. It’s proven that confronting your feelings and discussing them openly with somebody is one of the most effective ways to prevent suicide from happening. However, a big part of the problem is that suicide is a taboo topic that isn’t being spoken enough about. On September the 10th, the International day of suicide prevention, Caritas launched a gaming community campaign to break the silence. Instead of lecturing on suicide, we gave young gamers something that interests them, a new game – with a difference. A game that can only be played once. Because just like in real life, every player has ONE LIFE ONLY.

Project Roles
Art Director
Art Direction, Design
Advertising, Campaigns
Project Industries
Advertising, Non-Profit
One Life Only
One Life Only