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SaaS Key Art

A spec exercise to visually communicate a complex SaaS product in a single image. Starting with a rough digital sketch, the illustration's focus centers around a lively dashboard experience that shows multiple user phases. The dashboard is surrounded by visual representations of the end product, which are push notifications, email, and SMS. These components spatially dominate the composition in order to emphasize the end goal of reaching multi-channel audiences.

Project Roles
2D Graphics, Adobe Illustrator
Illustrations, Key Art
Project Industries
SaaS Key Art
SaaS Key Art
SaaS Key Art