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Pill Bottles by Joselia Hughes Concept

Video + Poster concept created for Joselia Hughes' upcoming art edition to be sold at the Institute for Contemporary Art. The video is an instructional video on how to assemble Joselia's work. Stop motion images is done by Isabelle Roque. Animation, Video Layout, Typography, and Image treatment done by Archerd Aparejo. The poster is a a series of sketches + prototypes done by Lila Washa, Angelica Credle, Isabelle Roque, and Archerd Aparejo. Printed on Newsprint front and back to show semi-transparency of material being used for the artwork. Poster is folded and creased as a reference to the form the artwork will take later on.

Project Roles
Animator, Art Director, Content Strategist, Creative Director, Designer, Typographer
Institute for Contemporary Art – Richmond
2D, Adobe Photoshop, Adobe Premiere Pro, Print
2D Animations, Art, Campaigns
Project Industries
Advertising, Education, Media
Pill Bottles by Joselia Hughes Concept