City of Houston/Harris County | The Census Can Change Things
Every ten years, our nation fills out the census to determine how resources and representation are allocated within states, counties and cities. Harris County and the City of Houston came together to hire us for a campaign that encouraged everyone in Greater Houston to fill out the 2020 census.
Market research showed us that people were distrustful of the census, both for income and citizenship purposes (among other reasons… relationships to government among such a diverse and international population is certainly complex).
Playing on the success of Obama’s “Change”-themed campaign to rally those our data showed less likely to fill out the census and leaning on hopeful, colorful imagery inspired by Sister Corita Kent, I wrote and designed a campaign that focused on the positive change we could enact if we received all the funding possible.
Collaborative concept, creative direction, copywriting, design, research, community engagement components
Market research by partner Lopez Negrete Communications
Informed by data from January Advisors
Produced while employed by The Black Sheep Agency
- Project Roles
- Creative Director, Designer
- City of Houston
- Creative Direction, Design
- Project Industries