We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Words Matter

When Michael Chanak took a job at Procter & Gamble in the mid 1980s, the AIDS epidemic was rampant. The company had found a niche with Peridex—a prescription mouthwash used to treat thrush in people suffering from HIV/AIDS. But despite selling to the LGBT community, P&G had no language protecting these individuals within the company. Chanak, who’d become a vocal gay rights activist, wanted to change that. With years of work and help from a small but determined group of colleagues, in 1992, P&G became one of the first Fortune 500 companies to add sexual orientation to its equal employment opportunity (EEO) statement of diversity. Twenty-five years later, that legacy lives on. This is the story of one man’s efforts to hold a corporation responsible and ultimately improve the lives of LGBT workers across the country.

Project Roles
Content Producer
Company
CNN's Great Big Story
Skills
Producing
Media
Advertising
Project Industries
Advertising
Words Matter