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Paperbird

Paperbird is a household private brand at Shoprite that aims to fix the lack of brand experience consumers tend to have with their grocery store. The levity of a paperbird and its journey to find a calm space to perch on became the foundation of a refined graphic system we created for this brand.

Project Roles
Art Director, Designer
Company
Pearlfisher
Skills
Adobe Illustrator, Copywriting, Design
Media
Brand Guidelines, Brand Identity, Branding, Packaging
Project Industries
Packaged Goods
Paperbird
Paperbird
Paperbird
Paperbird
Paperbird
Paperbird
Paperbird