While working at Apple, I was invited to join the App Store team to help elevate its brand communication efforts and promote some of its top apps and games.
During that period I was able to add a small contribution to one of Apple’s most iconic and successful campaign platforms, the ‘Shot on iPhone’.
In this execution, we worked on the first ever collaboration in between Marcom, App Store and the team at Media Arts Lab, creating a campaign that promoted both the iPhone photo and editing capabilities, and App Store’s vast photo apps catalogue as well.