Quinny - Parenting Couture
Quinny is a stroller brand sold in over 20 countries but had been losing ground to competitors who were faring better in appealing to urban millennial parents. With a range of 3 new strollers to be launched, Quinny wanted to reposition itself as a young, edgy, and outspoken brand for young parents in urban areas.
Given the importance of brick and mortar retailers, it was essential to strengthen retail-partnerships and to develop new ones. To win the hearts and minds of retailers and their clientele of millennial and soon-to-be parents, we decided to organize an event that would have a ripple effect through earned media.
We wanted to claim fashion in a relevant and edgy way for a stroller brand like Quinny. That’s why we partnered up with Dutch fashion designer Marlou Breuls to design a capsule collection of 5 couture pieces based on parenting insights. Fashion to get you through your new life with kids in a stylish way and with a massive wink. We called it: Quinny Parenting Couture.
- Project Roles
- Content Strategist, Strategist
- Content Strategy, Social Media Strategy
- Social Media Content
- Project Industries