Allston X-Mas Promotion
Originally located next to the BU campus, students and Allston locals were the lifeblood of The Ring. In this promotion, I tapped into a distinct local tradition known as Allston Christmas. This occurs on September 1st, when new students move in and graduated seniors move out, leaving a trail of used but still usable furniture and equipment, which Allston residents reclaim.
I thought this was a great opportunity to craft a promotion that would engage the established local community as well as the incoming student population.
I also find humor is a great way to establish a connection with readers.
- Project Roles
- Copywriter, Creative Director, Designer, Marketer, Writer
- The Ring Boxing Club
- Copywriting, Creative Direction, Design, Brand Management, Marketing Strategy, Brand Strategy
- Advertising, Brand Identity, Campaigns
- Project Industries
- Retail, Sports