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Allston X-Mas Promotion

Originally located next to the BU campus, students and Allston locals were the lifeblood of The Ring. In this promotion, I tapped into a distinct local tradition known as Allston Christmas. This occurs on September 1st, when new students move in and graduated seniors move out, leaving a trail of used but still usable furniture and equipment, which Allston residents reclaim. I thought this was a great opportunity to craft a promotion that would engage the established local community as well as the incoming student population. I also find humor is a great way to establish a connection with readers.

Project Roles
Copywriter, Creative Director, Designer, Marketer, Writer
Company
The Ring Boxing Club
Skills
Copywriting, Creative Direction, Design, Brand Management, Marketing Strategy, Brand Strategy
Media
Advertising, Brand Identity, Campaigns
Project Industries
Retail, Sports
Allston X-Mas Promotion