Biden 2020 Opposition Branding
During the 2020 US election, I was the lead opposition brand designer for Joe Biden's Presidential Campaign. In creating the direction for all content attacking the Trump presidency, I was given the brief to "take away his power." This was accomplished through intentional use of noise, greys, and scale to remind the citizens of America that the Trump presidency was synonymous with despair & melancholy.
- Project Roles
- Art Director, Content Strategist, Designer
- Biden for America
- Art Direction, Brand Strategy, Content Strategy, Design
- Brand Guidelines, Campaigns, Social Media Content
- Project Industries