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Biden 2020 Opposition Branding

During the 2020 US election, I was the lead opposition brand designer for Joe Biden's Presidential Campaign. In creating the direction for all content attacking the Trump presidency, I was given the brief to "take away his power." This was accomplished through intentional use of noise, greys, and scale to remind the citizens of America that the Trump presidency was synonymous with despair & melancholy.

Project Roles
Art Director, Content Strategist, Designer
Company
Biden for America
Skills
Art Direction, Brand Strategy, Content Strategy, Design
Media
Brand Guidelines, Campaigns, Social Media Content
Project Industries
Government
Biden 2020 Opposition Branding
Biden 2020 Opposition Branding
Biden 2020 Opposition Branding
Biden 2020 Opposition Branding
Biden 2020 Opposition Branding
Biden 2020 Opposition Branding
Biden 2020 Opposition Branding
Collaborators