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Shinrin Hotel Branding and Wayfinding

I worked in partnership with Appleseed Studio (Interiors) to design the logo and branding for Shinrin Hotel, a new lifestyle hotel and Japanese style spa located one hour from Tokyo in Namegawa. Inspired by the name Shinrin (Forest), branding includes logos for both the hotel and restaurant, signage & wayfinding, custom icons and noren curtain graphics. Sign materials and processes including carved wood sign panels and wood grained concrete were utilized to compliment the natural features of the hotel. The project involved the collaboration and coordination with various trades: architects, landscapers, carpenters, craftworkers and local artisans.

Project Roles
Art Director, Designer, Illustrator
Company
Shinrin Hotel (Japan)
Skills
2D Graphics, Adobe Illustrator, Art Direction, Conceptual, Design, Environmental, Experience Design, Experiential, Naming, National / International, Signage
Media
Brand Identity, Environmental Design, Icons, Illustrations, Installations, Prototypes, Wayfinding
Project Industries
International, Lifestyle, Luxury, Restaurant, Travel/Tourism
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding
Shinrin Hotel Branding and Wayfinding