At its core, radically sustainable production is how Rothy’s creates something deserving of their reason for success—the women that wear the shoes. Living their true purpose meant anchoring the brand around today’s women and their power to choose a better alternative, full of style, comfort, sustainability, and joy.
Our visual language continues to celebrate the big, proactive strides today’s women take in charting their own path. Centered around the workshop, we speak to the way today’s women drive Rothy’s to create and iterate, constantly inspiring the creative process and being inspired by what comes out. From playful color to the imperfection of hand-drawn illustrations, the fluidity and creativity of this constant dialogue jump forth. The result is a system that’s something simple and centrally Rothy’s—human.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Brand Guidelines, Brand Identity, Lettering, Logos, Packaging