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Henry Wiggle’s Pantry Brand Identity

Playful, delicious, warm, and refined describe the lively personality of Henry Wiggle’s Pantry and frame its brand story. Founded by longtime friend and pastry chef Laura Morriss, Henry Wiggle’s Pantry specializes in handmade treats with memorable names: Mr. Wiggle’s Ladykillers, OMG Pretzel Rods, Almond Crack, and His Nibs Chocolate Chip Cookies. To inspire the design, Laura explained: “Mr. Henry Wiggle is the kind of guy who manages to be classy and silly at the same time. That’s how our pastries are: very well-grounded in the classics while embracing the silly, new, and experimental.” The goal was to create a vibrant brand that generates delight and curiosity.

Project Roles
Art Director, Designer, Illustrator, Creative Director, Project Manager, Typographer
Company
Henry Wiggle’s Pantry Handcrafted Treats
Skills
Brand Strategy, Creative Strategy, Packaging Design, Print, Project Management, Conceptual
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Packaged Goods
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity
Henry Wiggle’s Pantry Brand Identity