😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- annabel Designer / Art Director / UX/IA Designer
Jill Turnbull Branding, Identity, Website, and Collateral
Jill Turnbull is a clean beauty company specializing in organic, multipurpose, plant-based self care products. The founder engaged me in a 6-month contract as a creative director to reimagine the company’s visual identity, digital branding, and website design.
As the sole creative on a small team, I art directed, shot, and edited all key visuals and product photography, oversaw the corporate identity, developed packaging and collateral, and redesigned the website, using a consistent visual language that reflected the clean, simple, environmentally conscious core values of the company and enhanced the user experience.
View the full case study on my website: https://annabelkeelty.com/projects/jill-turnbull/
- Project Roles
- Art Director, Content Producer, Creative Director, Photographer, Retoucher, UI Designer, UX/IA Designer
- Company
- Jill Turnbull Beauty
- Skills
- Art Direction, Brand Strategy, Content Strategy, Creative Direction, Digital Photography, Editing, Low Budget, Mixed-method Research, Retail, Sketch
- Media
- Brand Identity, E-commerce Platforms, Packaging, Photography, Shopify, Typography, UI Design, UX Designs, Websites
- Project Industries
- Beauty, Packaged Goods, Startups
