Swoonery Case Study

For this project, I worked closely with Founder Jean Z. Poh to create a new brand identity that speaks to the modern and in-the-know woman.

The client wanted to refresh her online presence and hone a more cohesive visual identity for her brand. With her oversight and user feedback, I developed a visual universe with collages, distinct art direction, and clean web design that emphasized the unique essence of Swoonery as a platform that prioritizes customer experience and showcases the craft of indie designers.