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Yai's Thai Packaging Design

Never a Bland Moment. Yai’s Thai is a fast-growing line of salsas, relishes, and sauces featuring recipes from the co-founder’s fiery Yai (Thai for “grandma”). Their products are made with simple, clean ingredients and fresh Thai flavors combined with a bit of American soul. Since rebranding and launching this updated packaging (designed as a part of the team at Vermilion with Co-Art Direction - Karen Chin; Design & Illustration - Molly Clark), the brand has seen over and 300% increase in points of distribution, 250% revenue increase and 400% increase in website traffic. CREATIVE PLATFORM DEVELOPMENT | PACKAGING DESIGN | ILLUSTRATION

Project Roles
Art Director, Designer, Illustrator
Company
Yai's Thai
Skills
Adobe Illustrator, Art Direction, Design
Media
Packaging
Project Industries
Packaged Goods
Yai's Thai Packaging Design
Yai's Thai Packaging Design
Yai's Thai Packaging Design
Yai's Thai Packaging Design
Collaborators