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Lottoland: Newsagent (30″ TVCs)

Gibraltar-based Lottoland — a market-disrupting service which allows players to bet online on the outcome of official lotteries all over the world … a sort of lottery bookie — wanted to raise brand awareness on the German market, and convert new players. The result was three TVCs, telling the story of a newsagent who must fend off various requests for Lottoland products — products he clearly doesn’t sell, as they are available online only.

Project Roles
Art Director, Creative Director
Company
Lottoland
Skills
Art Direction, Creative Direction
Media
Commercials - Broadcast