Lottoland: Newsagent (30″ TVCs)
Gibraltar-based Lottoland — a market-disrupting service which allows players to bet online on the outcome of official lotteries all over the world … a sort of lottery bookie — wanted to raise brand awareness on the German market, and convert new players.
The result was three TVCs, telling the story of a newsagent who must fend off various requests for Lottoland products — products he clearly doesn’t sell, as they are available online only.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction
- Commercials - Broadcast