Banana Republic - City Stories
The city is a place to inspire and be inspired. This is what the soul of the Banana brand is about, so we decided to bring this cycle of inspiration to life in digital form. Enter the City Story campaign, where BR interviewed 9 different musicians with one thing in common, their love for the city. Each interview reveals how the city inspires their work and personal style.
The results were tremendous, with each person spending an average of eight minutes on the site. A colossal amount of time in today’s world of constant distraction. Another way to look at it, imagine the average person volunteering to watch eight minutes of commercials on television.
- Project Roles
- Content Producer, Content Strategist, Copywriter, Editor (Brand/Content)
- Celebrity, Conceptual, Content, Content Writing, Copywriting, Creative Research, Fashion, Language: English, Macro, Micro, Music
- Brand Identity, Branded Content, Campaigns, Short Films, Social Media Content, Social Media Copy, Taglines