Halo Tinted Moisturizer - Global Campaign
Ah. Another tinted moisturizer. But the difference here - coverage and primer infused.
As of December 2020:
#7 Tinted Moisturizer in the US
#1 Tinted Moisturizer in CA
#4 in Sephora US
#3 in Sephora CA
No instructions needed when using this product, simply swipe on and boom.
When concepting this campaign, we wanted to revert back to the simplicity of the 90’s seen in brands like Helmut Lang. We wanted to make sure to not cover the glowing skin effect you get from the product with crazy clothes or heavy eye makeup. It was all meant to feel simple yet clean and elevated.
- Project Roles
- Art Director, Content Strategist, Designer, Type Designer
- Smashbox Cosmetics
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design, Keynote, Type Design
- Advertising, Branded Content, Visual Designs
- Project Industries