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Halo Tinted Moisturizer - Global Campaign

Ah. Another tinted moisturizer. But the difference here - coverage and primer infused. As of December 2020: #7 Tinted Moisturizer in the US #1 Tinted Moisturizer in CA #4 in Sephora US #3 in Sephora CA No instructions needed when using this product, simply swipe on and boom. When concepting this campaign, we wanted to revert back to the simplicity of the 90’s seen in brands like Helmut Lang. We wanted to make sure to not cover the glowing skin effect you get from the product with crazy clothes or heavy eye makeup. It was all meant to feel simple yet clean and elevated.

Project Roles
Art Director, Content Strategist, Designer, Type Designer
Company
Smashbox Cosmetics
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design, Keynote, Type Design
Media
Advertising, Branded Content, Visual Designs
Project Industries
Beauty
Halo Tinted Moisturizer - Global Campaign
Halo Tinted Moisturizer - Global Campaign
Halo Tinted Moisturizer - Global Campaign