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Nikewomen - Be Transformed

This 360 campaign empowered Asian women — letting them know — when you train with the right gear — you can transform into something divine — your own superhero. The campaign included real athletes being transported to their, animated, fantasy lands while performing their sport. Includes TV, Print, OOH (including one of the biggest building wrappings in Beijing,) digital and mobile.

Project Roles
Copywriter
Skills
Conceptual, Content, Copywriting, Creative Research, Interactive, Outdoor
Media
Advertising, Billboards, Campaigns, Scripted TV, Viral Films
Nikewomen - Be Transformed
Nikewomen - Be Transformed
Nikewomen - Be Transformed
Nikewomen - Be Transformed
Nikewomen - Be Transformed
Nikewomen - Be Transformed
Nikewomen - Be Transformed