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Business & Imagination

What would you do if you weren’t afraid? That’s the question we asked potential clients of Palo Alto Networks, the world’s leading cybersecurity company. We wanted to reposition PAN as a brand that focuses on what can be achieved when enterprises are secured, through human lenses, versus focusing on threats and attacks on a functional level. That’s what most competitors do. As a brand with low awareness—despite being #1—becoming wallpaper wasn’t an option. So we developed a timeline with brand platforms, events, creative and activations that helped PAN own the human side of the story. We kicked off with a 360º campaign and a broadcast film, being one of the first brands to address Covid-19 and remote working at the very beginning of the pandemic. Then, we dialed up, even more, the human tone and launched an evolved platform at IGNITE, one of the industry’s most relevant events. So far, the program generated over half a billion impressions.

Project Roles
Creative Director
Palo Alto Networks
Creative Direction
Short Films
Business & Imagination