Love Wellness Brand Refresh

At the start of 2021, I concepted and art directed the brand’s first-ever still life shoot, placing our product in a light, bright, and aspirational home environment. The goal of this shoot was to show product in use, and including relatable elements of human life. These new photos were supported by more modern editorial imagery, including models exuding joy, confidence, and overall wellness; feelings that our customers had described after taking our supplements.

These new visuals were placed within refreshed homepage, PDP, email, and ad experiences, breathing new life into Love Wellness’ digital presence.