Fanjoy Poly Mailers

When redesigning Fanjoy’s poly mailers, I wanted to emphasize the attitudes of our brand values, which are fun and joyfulness! I focused on creating these original doodles that would be instantly recognizable and add more joy to the overall customer experience. During the conceptual process, I prioritized being able to use these elements for other areas of branding while making them simple enough for another designer to add their own for future needs. Variations of these doodles have been used in email designs, SMS messaging, social media and other marketing assets.