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Museum of Sex Identity

An identity system for the Museum of Sex that uses visual reference and sexual innuendo. The re-brand included a long-term graphic facade installation that made the building literally ooze sex, transforming the institution into a hard to miss provocative entity within the city.

Project Roles
Art Director, Creative Director, Set Designer
Company
The Museum of Sex
Skills
Architectural Scale, Art Direction, Conceptual, Creative Direction, Creative Strategy
Media
Brand Guidelines, Environmental Design, Interactive Installations, Retail Designs, Set Designs, Wayfinding
Project Industries
Lifestyle, Retail
Museum of Sex Identity