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Oakley Disney Springs

For their Disney Springs concept store, Oakley wanted to give guests an eyewear experience like no other. A store built around full customization, Oakley Disney Springs is like stepping into a virtual vending machine. Guests customize and purchase their eyewear and apparel onscreen and can watch as their creation comes to life in the central lab. When complete, their goods arrive to them through a pneumatic tube system.

Project Roles
Art Director
Company
Set Creative
Skills
3D, Art Direction, Conceptual, Creative Direction, Creative Strategy, Design, Design Strategy, Experiential, Furniture Design, Management of Teams 1-10, Retail, Visual Development
Media
Retail Designs
Project Industries
Retail
Oakley Disney Springs