#IStandFor by Beefeater is an anthropological study conducted by Domestic Data Streamers in collaboration with Beefeater. Through lots (and lots) of questions and lots of technology, we discovered how these festivalgoers that were born in the 80s and 90s are and what they really stand for.
There’s a lot of passion on music rivalries; through the Web-app we launched we discovered what gigs our festivalgoers would attend and we created bespoke line-ups for them. Probably, we also created many discussions.
*The Beatles will always be better than the Stones.
There’s no proper study without a field exploration; we went to the Bilbao BBK Live and Mad Cool 2017 festivals, and Domestic Data Streamers set up all sorts of crazy interactive installations to get to know these music warriors better.
Our data walkers, the brave question-men, enabled, by high-fiving them, to choose between Jon Snow or Khaleesi, amongst many other battles.
We set up two big doors in busy places of passage at the festivals; each door counted how many people chose crossing through Hakuna Matata instead of going through YOLO, for example. Yep, for real. This happened.
The festivalgoers tamed the beast… sort of.
Is there any better plan than a mechanical bull in a music festival? There was only one condition to participate in the Bull Challenge: making a bold #IStandFor, holding the banner up high and, of course, trying to ride the bull as long as possible.
- Project Roles
- Art Director, Designer
- Domestic Data Streamers
- Art Direction, Design
- Advertising, Illustrations, Installations, Web Apps
- Project Industries