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Target Back To School Campaign

To prove that Target believes in kid’s potential, we put them in charge of their 2016 Back to School campaign - To School and Beyond. As the first ever totally kid-created campaign, we recruited kid writers, kid illustrators, kid directors, kid musicians, and even a kid stylist to bring this campaign to life.

Project Roles
Art Director
Company
Deutsch
Skills
Art Direction, Broadcast, Children, Conceptual, Creative Direction, Design, Integrated, Outdoor, Retail, Social, Strategy, TV, Visual Development
Media
Advertising, Commercials - Broadcast
Project Industries
Advertising, Retail
Target Back To School Campaign