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Dark & Lovely Rebrand

Dark & Lovely, an iconic black hair care brand, needed to dust off its old school image and celebrate the brand’s longstanding tradition of innovation and creativity. We took the brand’s classic ampersand and delivered a new D&L that, like its new consumer, refuses to be defined by tired labels, expectations and stereotypes.

Project Roles
Copywriter, Creative Director
L'Oreal Paris
Copywriting, Creative Direction, Creative Strategy
Advertising, Branding, Commercials - Broadcast, Social Media Copy, Television
Project Industries
Advertising, Beauty