Metric Coffee

Metric is a Chicago-based specialty coffee roaster, centered around coffee sourcing, transparency and sustainability. Something Else shares similar values with Metric's work ethic, so we knew almost immediately that we wanted to pursue a rebrand together. With the new identity, the owners wanted the design to compliment both the quality of their coffee sourcing and their unpretentious voice. Chicago’s known for humble, hard workers with high standards, and Metric is located in a former industrial district, so we used that as an entry point for the new identity. We believe we met our goal to create a timeless visual foundation that Metric can use moving forward as leaders in the specialty coffee industry.

Client: Metric Coffee
Photo: Alexa Viscius and Anthony Barlich
Web Development: BGGY
Illustration: Nick Vargas and Morgan Garleff
Video: Carlos Artejelo