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Amex Elevated Membership

Amex wanted a global brand campaign that highlighted the benefits of being a member—from fraud alerts, to restaurant reservations...to health and fitness offers. All the expected and unexpected things you can get when you're with Amex. We launched this campaign as a series of fun and lighthearted :15s on TV and online, and created a social campaign alongside it to drive current card members and prospects to their membership landing page.

Project Roles
Creative Director
Company
mcgarrybowen
Skills
Art Direction, Conceptual
Media
Advertising, Brand Films, Campaigns, Commercials - Broadcast, Social Media Content
Project Industries
Finance
Amex Elevated Membership
Collaborators