Hannah Matilda crafts cakes like no other, and therefore needs a brand that does just the same. The brand had to be strong, unique, and 'unpretty' (no script fonts and flowers here!). The mark is simple yet has a nod to the flicks and peaks associated with cake artistry. The colour palette is clashing and bold and almost sickly sweet - in an 'I want to eat everything now' sort of way.