Kraft Mac & Cheese Star Wars – Noodles In Action

Kraft partnered with Star Wars right before the release of the latest trilogy to bring fans shapes of their favorite characters. For print, we had the idea to recreate some of the most classic, recognizable scenes from the Original Trilogy and swap the actual character with their noodle look-a-like. We set out to build them by making 3D models of the noodles so we could get the correct placement and texture then created all of the surroundings entirely from stock images.

Also yes, they're real and yes, they actually ran. I get asked that a lot. They won Gold at Graphis and made it into the Comm Arts Advertising Annual.