OUR JUICE | JUCCI

JUCCI Launch Campaign by Found At Sea
The brief for this project came directly from the founders of JUCCI. The goal was to capture the essence of where the juice comes from and the story behind the brand. The market for the juices is the specialist food services industry, large restaurant and hotel chains where the quality of ingredients needs to be high to meet the expectations of their clients. With such discerning buyers who are flooded with new “fresh” products all the time, it was key with this piece to grab attention and drive awareness of the brand with emotive storytelling and stunning cinematography.

Working with the available light that dawn and dusk, allowed Director of Photography Josh Flavell (who also directed this film) to capture the natural beauty of the setting, the wild open spaces, countryside, fruit on the trees, and the truth of life on the land which starts before dawn and finishes after dusk.

To maximize the duration of time that we could film for at dawn and dusk, it was essential to use a camera up for the task. On this project, that was the ARRI Mini coupled with prime lenses. To keep the audience in the scene, Josh filmed almost the entire day from an EasyRig, which gives the shots a gentle handheld feel.