JetBlue

JetBlue’s illustrations needed a refresh. The challenge: build a library of artwork that designers and art directors could pull from for a variety of creative applications.

The work included a complete overhaul and redesign of the ubiquitous JetBlue airplane, city skylines, and other iconic pieces, with a more sophisticated use of their existing color palette. The suite of visuals was immediately put to use in campaigns for key markets online and out of home, including initiatives like Flying It Forward and the Air on the Side of Humanity campaign.