Collab with Momofuku

Coral needed to make a big splash in New York City. It also needed to introduce its innovative smart robot vacuum cleaner to the household market in the city. The prime location to do this was Brookfield Place, a center of business and home to thousands of busy residents. However, Coral needed to draw a crowd to its core product. To do this, we used food as the magnet, and who doesn’t love free food? Teaming up with Momofuku, I helped Coral launch its product in the New York market, bringing hundreds of in-person customers in the first day, and had over 325k impressions via social.