From the culmination of a course in Identity Systems, the project was to pick a pre-existing company, revise the identity of the company, and create a brand standards for said company. This is a hypothetical rebranding.
As Baxter emphasized making a meaningful difference and saving and sustaining lives, the brand’s identity was shaped to a more positive and brighter outlook, using bright and bold colors to make a more positive experience for the users and the patients.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Art Direction, Conceptual, Creative Direction, Design
- Brand Guidelines, Brand Identity, Branding
- Project Industries