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Baxter

From the culmination of a course in Identity Systems, the project was to pick a pre-existing company, revise the identity of the company, and create a brand standards for said company. This is a hypothetical rebranding. As Baxter emphasized making a meaningful difference and saving and sustaining lives, the brand’s identity was shaped to a more positive and brighter outlook, using bright and bold colors to make a more positive experience for the users and the patients.

Project Roles
Art Director, Creative Director, Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Art Direction, Conceptual, Creative Direction, Design
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Health/Pharma
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter
Baxter