Patti Smith on Substack

Substack hired me to create Patti Smith's online look and feel for her new Substack presence. I played CD/designer/tech support with daily meetings, calls, and emails with Patti over 4 weeks. In addition to creating branding and overall look and feel for this project, I created custom buttons to make her serialized work read more seamlessly; I established visual identities for multiple post categories: casual pieces written directly to the reader; serialized memoir and fiction; pieces that explore filmmakers and other artists; and a series that presents her black and white Polaroid travel photography.

The end result is a large repository of assets that have populated 10 or more posts from Patti to date. She is beyond prolific in this medium, and is genuinely excited to be sharing her work in this new way.