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Made Under Pressure

The fluorescent diamonds used in Luminous Diamonds were discovered by badass female geologist Larisa Popugayeva in 1954. To highlight our history of barrier-breaking women, we launched with a :60 brand film using Queen’s Under Pressure to highlight the successes women have had despite the pressure they face in society. We followed up with a series of BTS interviews that highlighted the inner light of each of our influencers. Oh, and we won a Clio.

Project Roles
Art Director, Designer
Company
247 Laundry Service
Skills
Adobe Photoshop, Art Direction, Design, Post-Production
Media
Brand Films, Commercials - Video, Social Media Content
Project Industries
Advertising, Fashion
Made Under Pressure
Made Under Pressure
Made Under Pressure
Made Under Pressure
Made Under Pressure