Green Book

The majority of people who visit our national parks and forests are white. Feeling unsafe is one of the main obstacles keeping BIPOC from exploring the beauty of the outdoors.

So we created Green Book by Patagonia: an app named after Victor Hugo Green's 'Green Book' used during the Jim Crow era. We created the app to help BIPOC safely explore local and national parks while also promoting consistent engagement with these spaces.

We chose to build this experience off the brand, Patagonia, because of their commitment to diversifying their company both internally and externally as well as their commitment to the outdoors.