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OneASICS Membership Program
Creating ASICS’ first global, direct-to-consumer membership program. For OneASICS, we created a dynamic program model based on challenges. Members choose challenges and earn benefits by running, shopping, or interacting. The result was a program that was truly 1-to-1 and allowed OneASICS to expand into new sports and categories.
- Project Roles
- Product Designer
- Company
- I&Co
- Skills
- Figma, Sketch
- Media
- Products - Digital
- Project Industries
- Sports
