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OneASICS Membership Program

Creating ASICS’ first global, direct-to-consumer membership program. For OneASICS, we created a dynamic program model based on challenges. Members choose challenges and earn benefits by running, shopping, or interacting. The result was a program that was truly 1-to-1 and allowed OneASICS to expand into new sports and categories.

Project Roles
Product Designer
Company
I&Co
Skills
Figma, Sketch
Media
Products - Digital
Project Industries
Sports
OneASICS Membership Program