Bliss Desktop eCommerce Redesign

Bliss is a local brick-and-mortar shop that specializes in vintage clothing and locally handmade goods. Vintage clothing presents a unique problem for small businesses like Bliss: it is difficult to maintain an eCommerce site full of one-of-a-kind items. Products are sold out shortly after they are listed, creating an endless cycle of maintenance for the site owner, which is why Violet never bothered to sell vintage clothing online. There was no need since customers loved the sensory experience of visiting her shop. That all changed during the COVID-19 pandemic when patrons were no longer able to browse safely in-store. Without a fully functioning site, Violet had been selling her clothing through Instagram using Venmo.