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Bair

BAIR is a campaign that shines a light on the lack of representation of female body hair across the scope of advertising and media. This project celebrates femme body hair and raises awareness about the pressure on femmes to shave. For this campaign, I created a secondary typeface for the body text, directed and took all the photos, and created the brand and identity.

Project Roles
Art Director, Designer, Photographer
Company
Bair
Skills
2D Graphics, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Brand Identity
Bair