BAIR is a campaign that shines a light on the lack of representation of female body hair across the scope of advertising and media. This project celebrates femme body hair and raises awareness about the pressure on femmes to shave. For this campaign, I created a secondary typeface for the body text, directed and took all the photos, and created the brand and identity.
- Project Roles
- Art Director, Designer, Photographer
- 2D Graphics, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Identity