BFA Thesis 2020
The branding concept draws inspiration from the Kunsthalle (an ever changing art gallery with no permanent collection) and the School of Visual Arts’ rich history, and is grounded in form through the Rule of Thirds and points of interest.
The use of the 3 x 3 grid system to create points of interest and allow for expansion and shifting within the space. The “✕” also emphasizes this concept, serving to highlight these points of interest and the space between them.
Although we weren’t able to have the thesis show we had imagined, we still decided to create print and web promotional materials that could help highlight the incredible work that the BU CFA Class of 2020 made.
- Project Roles
- AJA Design
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Brand Strategy
- Advertising, Books, Brand Identity, Branded Content, Branding