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Brand Development & Website Redesign

The primary focus of the Mohegan Sun website redesign was to elevate the casino and resort as a destination while delivering a consistent brand message across all of their digital channels. It was also determined that there was a need to differentiate the resort experience from the current, emerging competition. Since nature plays such a big part of the Mohegan Sun look and feel, the new site design leveraged various aspects of the nature themed interior to not only create a more consistent guest experience between online and offline, but also differentiate the casino and resort from it's competition.

Project Roles
Art Director, Creative Director, Designer
Mohegan Sun Casino
Art Direction, Brand Management, Creative Direction, Design
Branding, Websites
Project Industries
Brand Development & Website Redesign
Brand Development & Website Redesign