Brand Development & Website Redesign
The primary focus of the Mohegan Sun website redesign was to elevate the casino and resort as a destination while delivering a consistent brand message across all of their digital channels. It was also determined that there was a need to differentiate the resort experience from the current, emerging competition. Since nature plays such a big part of the Mohegan Sun look and feel, the new site design leveraged various aspects of the nature themed interior to not only create a more consistent guest experience between online and offline, but also differentiate the casino and resort from it's competition.
- Project Roles
- Art Director, Creative Director, Designer
- Mohegan Sun Casino
- Art Direction, Brand Management, Creative Direction, Design
- Branding, Websites
- Project Industries