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La Mer - Sundress Summer 2021

- Conceptualized and pitched executable stories for Sundress 2021 Campaign that aligned with designer's vision of the collection. - Wrote treatments once aligned on concept - Location scouting, getting permits, casting, prop styling - Worked within a set budget - Photographed approved concept - Post-processing, color grading and retouching the selected photos I needed to produce and shoot a summer campaign inspired by Santorini. Here's a story of this campaign: This was especially difficult due to travel restrictions across the world and all locations being shut down in LA by Covid restrictions. After a meticulous research I found the perfect location in Malibu that had a Santorini inspired architecture and private beach access. Getting permit from this location was challenging but I managed to pull of the permit thanks to my social skills. At the morning of the shoot we learned that our model tested positive for Covid-19. Thankfully me and the brand had agreed on a few backup models earlier during the planning of the campaign and quickly solved this crisis.

Project Roles
Creative Director, Photographer, Producer, Retoucher
Skills
Adobe Photoshop, Capture One Pro, Color Grading, Creative Direction, Creative Research, Digital Photography, Fashion, Retouching
Media
Advertising, Branded Content, Budgets, Campaigns, E-commerce Platforms, Fashion Designs, Mood Boards, Photography
Project Industries
Advertising, Fashion, Lifestyle, Retail
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021
La Mer - Sundress Summer 2021