La Mer - Sundress Summer 2021

- Conceptualized and pitched executable stories for Sundress 2021 Campaign that aligned with designer's vision of the collection. - Wrote treatments once aligned on concept - Location scouting, getting permits, casting, prop styling - Worked within a set budget - Photographed approved concept - Post-processing, color grading and retouching the selected photos I needed to produce and shoot a summer campaign inspired by Santorini. Here's a story of this campaign: This was especially difficult due to travel restrictions across the world and all locations being shut down in LA by Covid restrictions. After a meticulous research I found the perfect location in Malibu that had a Santorini inspired architecture and private beach access. Getting permit from this location was challenging but I managed to pull of the permit thanks to my social skills. At the morning of the shoot we learned that our model tested positive for Covid-19. Thankfully me and the brand had agreed on a few backup models earlier during the planning of the campaign and quickly solved this crisis.