Times Up Globes

Times Up tapped SKDK to help orchestrate a massive call-out campaign on the Golden Globes after discovering the Hollywood Foreign Press Association had zero black members. The campaign included two full page web takeovers in the LA Times and Variety, a full page print ad in the LA Times and a social blast from Hollywood’s top celebrities including Viola Davis, Lupita Nyong'o, Sterling K. Brown, Ava Duvernay, and many more. The campaign earned thousands of views and clicks and couldn’t be ignored when it came to show time. Tina Fey and Amy Poehler called out The Globes in their opening segment.

Roles: Art Direction, Graphic Design