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Old Dirty Bastard

Old Dirty Bastard (ODB) Craft Beer labels and packaging design. ODB forms part of a failed attempt to start a Braamfontein brewery in Johannesburg. Two craft beer ranges were planned, ODB and I Salute You. Being Braamfontein-based, the image of Lord Kitchener was appropriated as an almost satirical, tongue-in-cheek, icon for the brand, channelling a bit of Austin Powers. The underlying theme here is World War aircraft, referencing the British Spitfire, US Northrop P-61 Black Widow, and the German Fokker.

Project Roles
Art Director, Creative Director, Designer
Company
Gilgamesh Branding & Design
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Design, Packaging Design
Media
Illustrations, Packaging, Visual Designs
Project Industries
Beer, Beverage, Packaged Goods
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard
Old Dirty Bastard